A new study was just released I find incredibly interesting. According to a recent study from Pew, blogging is largely on the decline among teens (down 60% since 2006), although those between the ages of 18 to 33 are blogging slightly more than they were four years ago.
What I find so interesting about this study is how it plays into business. WordPress is the world’s biggest blogging platform owned by Automattic. One thing I’ve noticed about Automattic is that they are very wise to diversify their product line-up. They have several different products that compliment blogging and their incredible blogging platform: WORDPRESS.
Most businesses in Automattic’s position would have focused purely on their flagship product and would have tanked if the trend of their largest demographic quit doing business with them.
What I also find interesting is the progression of growth in social media and how a new emerging demographic of those over 30 have taken to social media. Being a young guy it is still incredibly weird and will always be weird that my parents and grandparents actively use Facebook. I still think of Facebook as a place for young people and punk kids.
The rise of the elder generations seem to be the real voice behind social media and it’s future sustainability, which presents incredible new opportunities to marketers and social media platforms, because there’s now a demographic that actually has money.
Imagine trying to sell something with ads on a social media site with a bunch of 16 year olds who are without debit cards. That was the era of Myspace and it didn’t work out to well.
This study is quite a bit more interesting to me than it probably is to most, because I see so many different angles of importance.
What do you think?
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