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Study: Movie Goers Are Getting Sick of 3D Movies 3


“The Hollywood Reporter has some numbers which seem to indicate that Americans are getting sick of the 3D format.

“We continue to believe U.S. consumers are frustrated with the amount of 3D movies Hollywood is producing, especially when combined with excessive ticket prices,” BTIG research analyst Richard Greenfield says.

Example: 2D ticket sales on Fandango for Green Lantern and the last Harry Potter are “outpacing 3D ticket sales in a possible latest sign of 3D fatigue.” And this despite what Greenfield says has been a “massive 3D promotional push” for GL. (Check our homepage today if you want an example.)”

- Source:

This is shocking to me. I don’t know about you, but I love 3D! If given the choice, I would always choose 3D. I do understand however that there’s a huge price difference in the tickets.

I just saw The Green Lantern in 3D yesterday. The movie wasn’t that great, but the 3D effects made it suck tremendously less. If I had seen that movie in 2D, I probably would have left wanting my money back. However, seeing it in 3D creates a whole new experience and made the movie seem better. So for me, the experience is worth the money.

I think 3D is here to stay, and the only reason ticket sales are probably not as high as expected is because the recession we’re in. I spent $21 on 3D movie tickets for my girlfriend and I yesterday… And that was matinee prices! I couldn’t begin to imagine how much tickets would be for a family of 5 on a Friday night.

- Michael Priceless

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There are 3 comments for this post

  1. Walter says:

    Michael, like anything new in popularity there will be a initial rise and then leveling out period. This is no different with 3D. 3D is in a phase 1 period moving towards to phase 2. Initial acceptance has been established in movies and should eventually lead to the home television market. New technological advancements in the 3D home television market and much larger 3d content distribution channels will certainly help. This is going to take a while but unlike previous periods 3D has a great deal research product development, production techniques to make this engaging experience into the future.


    Michael Priceless Reply:

    Great comment and insight Walter. Thanks for reading and commenting.


  2. Top-notch point. People could plan for about this before they cancel an email account. Apparently deserves a full write-up on this very point. Thanks.


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